ACADEMIC PROJECTS / LIPSCOMB UNIVERSITY
Curiosity,
put to work.
Selected planning work and coursework from my Marketing & Management studies — connecting creative ideas, research and business decisions.
ACADEMIC / SOCIAL CONTENT PLANNING
A month of content,
with a clear purpose.
Four weeks of social planning, platform-aware copy and visual direction for an entertainment brand.
01 / STUKENT / DIGITAL MARKETING SIMULATION
Search advertising,
in practice.
A class simulation exploring how keyword research, campaign structure and budget decisions shape search advertising.
KEYWORD RESEARCH
Finding the right starting point.
Researched keywords and organized ad groups to give search campaigns a clear structure.
CAMPAIGN DECISIONS
Making choices within a budget.
Worked with keyword bids, advertising budgets and campaign setup to practice digital marketing decision-making.
PERFORMANCE ANALYSIS
Reading the campaign data.
Reviewed click-through rate, conversion rate and cost per click to understand how campaigns were performing.
ITERATION
Turning analysis into action.
Adjusted campaign strategies based on performance and results within the simulation.
WHAT THIS WORK DEMONSTRATES
Campaign planning, keyword research and data-informed marketing decisions.
02 / BOSTON AIRBNB / EXCEL & DATA ANALYTICS
Turning rental data
into recommendations.
A business analysis project exploring Boston Airbnb properties and the factors that influence rental revenue.
THE QUESTION
What influences rental revenue?
Explored how different property characteristics relate to financial performance.
THE METHOD
Organizing the information.
Used Excel and data analysis techniques to organize and evaluate property and rental data.
THE ANALYSIS
Looking for meaningful relationships.
Compared property characteristics with revenue to understand patterns in the data.
BUSINESS THINKING
Connecting evidence and decisions.
Developed recommendations intended to help Airbnb hosts improve revenue, connecting the analysis to a practical business question.
03 / BLOOMBERG GLOBAL TRADING PROJECT
An analytical mindset,
built together.
As part of a four-person Lipscomb University team, I used Bloomberg Terminal analytics and real-time market information to develop trading strategies.
8th
IN NORTH AMERICA
30th
GLOBALLY
2,695
TEAMS IN THE COMPETITION
RESEARCH & STRATEGY
Making decisions with information.
Practiced research, strategic analysis and data-informed decision-making using Bloomberg Terminal.
COLLABORATION
Working toward a shared result.
Developed teamwork and communication skills while contributing to a four-person team.
Creative thinking.
Business understanding.
CONTACT / THE NEXT CHAPTER
Let's make
something move.
ACADEMIC PROJECTS / LIPSCOMB UNIVERSITY
Curiosity,
put to work.
Selected planning work and coursework from my Marketing & Management studies — connecting creative ideas, research and business decisions.
ACADEMIC / SOCIAL CONTENT PLANNING
A month of content,
with a clear purpose.
Four weeks of social planning, platform-aware copy and visual direction for an entertainment brand.
01 / STUKENT / DIGITAL MARKETING SIMULATION
Search advertising,
in practice.
A class simulation exploring how keyword research, campaign structure and budget decisions shape search advertising.
KEYWORD RESEARCH
Finding the right starting point.
Researched keywords and organized ad groups to give search campaigns a clear structure.
CAMPAIGN DECISIONS
Making choices within a budget.
Worked with keyword bids, advertising budgets and campaign setup to practice digital marketing decision-making.
PERFORMANCE ANALYSIS
Reading the campaign data.
Reviewed click-through rate, conversion rate and cost per click to understand how campaigns were performing.
ITERATION
Turning analysis into action.
Adjusted campaign strategies based on performance and results within the simulation.
WHAT THIS WORK DEMONSTRATES
Campaign planning, keyword research and data-informed marketing decisions.
02 / BOSTON AIRBNB / EXCEL & DATA ANALYTICS
Turning rental data
into recommendations.
A business analysis project exploring Boston Airbnb properties and the factors that influence rental revenue.
THE QUESTION
What influences rental revenue?
Explored how different property characteristics relate to financial performance.
THE METHOD
Organizing the information.
Used Excel and data analysis techniques to organize and evaluate property and rental data.
THE ANALYSIS
Looking for meaningful relationships.
Compared property characteristics with revenue to understand patterns in the data.
BUSINESS THINKING
Connecting evidence and decisions.
Developed recommendations intended to help Airbnb hosts improve revenue, connecting the analysis to a practical business question.
03 / BLOOMBERG GLOBAL TRADING PROJECT
An analytical mindset,
built together.
As part of a four-person Lipscomb University team, I used Bloomberg Terminal analytics and real-time market information to develop trading strategies.
8th
IN NORTH AMERICA
30th
GLOBALLY
2,695
TEAMS IN THE COMPETITION
RESEARCH & STRATEGY
Making decisions with information.
Practiced research, strategic analysis and data-informed decision-making using Bloomberg Terminal.
COLLABORATION
Working toward a shared result.
Developed teamwork and communication skills while contributing to a four-person team.
Creative thinking.
Business understanding.
CONTACT / THE NEXT CHAPTER
Let's make
something move.
ACADEMIC PROJECTS / LIPSCOMB UNIVERSITY
Curiosity,
put to work.
Selected planning work and coursework from my Marketing & Management studies — connecting creative ideas, research and business decisions.
ACADEMIC / SOCIAL CONTENT PLANNING
A month of content,
with a clear purpose.
Four weeks of social planning, platform-aware copy and visual direction for an entertainment brand.
01 / STUKENT / DIGITAL MARKETING SIMULATION
Search advertising,
in practice.
A class simulation exploring how keyword research, campaign structure and budget decisions shape search advertising.
KEYWORD RESEARCH
Finding the right starting point.
Researched keywords and organized ad groups to give search campaigns a clear structure.
CAMPAIGN DECISIONS
Making choices within a budget.
Worked with keyword bids, advertising budgets and campaign setup to practice digital marketing decision-making.
PERFORMANCE ANALYSIS
Reading the campaign data.
Reviewed click-through rate, conversion rate and cost per click to understand how campaigns were performing.
ITERATION
Turning analysis into action.
Adjusted campaign strategies based on performance and results within the simulation.
WHAT THIS WORK DEMONSTRATES
Campaign planning, keyword research and data-informed marketing decisions.
02 / BOSTON AIRBNB / EXCEL & DATA ANALYTICS
Turning rental data
into recommendations.
A business analysis project exploring Boston Airbnb properties and the factors that influence rental revenue.
THE QUESTION
What influences rental revenue?
Explored how different property characteristics relate to financial performance.
THE METHOD
Organizing the information.
Used Excel and data analysis techniques to organize and evaluate property and rental data.
THE ANALYSIS
Looking for meaningful relationships.
Compared property characteristics with revenue to understand patterns in the data.
BUSINESS THINKING
Connecting evidence and decisions.
Developed recommendations intended to help Airbnb hosts improve revenue, connecting the analysis to a practical business question.
03 / BLOOMBERG GLOBAL TRADING PROJECT
An analytical mindset,
built together.
As part of a four-person Lipscomb University team, I used Bloomberg Terminal analytics and real-time market information to develop trading strategies.
8th
IN NORTH AMERICA
30th
GLOBALLY
2,695
TEAMS IN THE COMPETITION
RESEARCH & STRATEGY
Making decisions with information.
Practiced research, strategic analysis and data-informed decision-making using Bloomberg Terminal.
COLLABORATION
Working toward a shared result.
Developed teamwork and communication skills while contributing to a four-person team.
Creative thinking.
Business understanding.
CONTACT / THE NEXT CHAPTER
Let's make
something move.
ACADEMIC PROJECTS / LIPSCOMB UNIVERSITY
Curiosity,
put to work.
Selected planning work and coursework from my Marketing & Management studies — connecting creative ideas, research and business decisions.
ACADEMIC / SOCIAL CONTENT PLANNING
A month of content,
with a clear purpose.
Four weeks of social planning, platform-aware copy and visual direction for an entertainment brand.
01 / STUKENT / DIGITAL MARKETING SIMULATION
Search advertising,
in practice.
A class simulation exploring how keyword research, campaign structure and budget decisions shape search advertising.
KEYWORD RESEARCH
Finding the right starting point.
Researched keywords and organized ad groups to give search campaigns a clear structure.
CAMPAIGN DECISIONS
Making choices within a budget.
Worked with keyword bids, advertising budgets and campaign setup to practice digital marketing decision-making.
PERFORMANCE ANALYSIS
Reading the campaign data.
Reviewed click-through rate, conversion rate and cost per click to understand how campaigns were performing.
ITERATION
Turning analysis into action.
Adjusted campaign strategies based on performance and results within the simulation.
WHAT THIS WORK DEMONSTRATES
Campaign planning, keyword research and data-informed marketing decisions.
02 / BOSTON AIRBNB / EXCEL & DATA ANALYTICS
Turning rental data
into recommendations.
A business analysis project exploring Boston Airbnb properties and the factors that influence rental revenue.
THE QUESTION
What influences rental revenue?
Explored how different property characteristics relate to financial performance.
THE METHOD
Organizing the information.
Used Excel and data analysis techniques to organize and evaluate property and rental data.
THE ANALYSIS
Looking for meaningful relationships.
Compared property characteristics with revenue to understand patterns in the data.
BUSINESS THINKING
Connecting evidence and decisions.
Developed recommendations intended to help Airbnb hosts improve revenue, connecting the analysis to a practical business question.
03 / BLOOMBERG GLOBAL TRADING PROJECT
An analytical mindset,
built together.
As part of a four-person Lipscomb University team, I used Bloomberg Terminal analytics and real-time market information to develop trading strategies.
8th
IN NORTH AMERICA
30th
GLOBALLY
2,695
TEAMS IN THE COMPETITION
RESEARCH & STRATEGY
Making decisions with information.
Practiced research, strategic analysis and data-informed decision-making using Bloomberg Terminal.
COLLABORATION
Working toward a shared result.
Developed teamwork and communication skills while contributing to a four-person team.
Creative thinking.
Business understanding.
CONTACT / THE NEXT CHAPTER
Let's make
something move.